What you'll learn:

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• Increase your self-awareness and define your brand identity
• Diagnose  your career capital (key strengths and skills)
• Articulate your Unique Value Proposition
• Create your brand concept
• Develop your brand’s visual and verbal identity
• Reflect your brand in your online presence and create a content strategy
• Embody your brand
• Create an effective CV and LinkedIn profile
• Design a winning job search strategy

This course includes:

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• 1:1 coaching sessions with personal branding experts, communication coaches, and former headhunters
• Videos, personal branding tools, and exercises
• Sessions are conducted via Zoom
• Certificate of completion

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Course content:

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PHASE 1: Discover your best self to build your brand:

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• Deepen your core values and your belief system
• Discover your leadership style
• Explore your vision and your mission as a professional

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PHASE 2:  You as a Brand:

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• Diagnose your career capital (strengths, soft and hard skills)
• Identify and articulate your extraordinary factor (Unique Value proposition)
• Select your target audience
• Develop your brand concept and narrative
• Define continuous learning strategies to tap into new career opportunities aligned with your brand

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PHASE 3: Your Brand in Action:

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• Work on your verbal identity (impactful storytelling)
• Craft a compelling Elevator Pitch
• Elaborate your visual identity
• Reflect your brand in your online presence
• Identify and select top online platforms to push your brand
• Elaborate a content strategy and create engaging posts to inspire your audience
• Elaborate a content strategy and create engaging posts to inspire your audience
• Master your body language and voice
• Communicate your personal brand in professional interactions

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PHASE 4: Your brand as a Career Ally:  

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• Promote yourself effectively to employers (CV and LinkedIn)
• Use your personal brand to grow and activate your network
• Create a case study that exemplifies  your experience and value proposition to potential employers
• Develop a customized career success strategy

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Who is this course for:

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• Professionals seeking career advancement: The course is relevant for professionals who want to take control of their professional image and differentiate themselves in the job market.
• Job seekers: Individuals who are actively seeking employment or planning to enter the job market can benefit from the course.
• Entrepreneurs and freelancers: The course is valuable for entrepreneurs and freelancers who want to establish their brand as a foundation for their business success.
• Professionals in any industry: The course is designed to apply to professionals across various industries