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In this episode, we talk to Mariel Gallardo, Sales Expert and Coach, who walks us through the art of consultative selling unpacking the process and key factors to a successful sales process and long-term relationship. Together, we challenge common sales myths such as “aggressive seller” and we discover what makes business relationships work. In the realm of consultative selling, success is measured not just by the number of closed deals but by the strength of relationships built. Ready to join us in this conversation?

Mariel Gallardo
Mariel is a Certified Coach and a Senior Sales Account Manager with an industrial engineering background. She counts more than 8 years of international experience in sales, mostly in B2B context within the industry and technology industries. In her career she has had different leadership roles where she had the chance to develop cross functional talent in different business realities. As a Coach she is passionate about how human behavior relates to selling and follows a very interesting approach to sales called consultative selling. She aims to debunk some myths that we often consider as truths in our minds when thinking about a salesperson, adding a more human perspective to the discussion.Her vision is to find the balance between customer satisfaction and the organization’s benefit mastering the art of creating win-win situations. When she is not selling she is a Business and Sales Mentor at Fundación Youth Business Spain.
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Resources
LinkedIn

· 7 habits of highly effective people by Stephen Covey
· Start with Why by Simon Sinek

‍Timestamps‍
‍00:01:35 Healthy relationships do not only apply to love ones
‍00:05:40 Creating Win-win situations is a habit of highly effective people
‍00:09:25 Active Listening is easier said than done
‍00:11:35 Reaching sales objectives is not enough
‍00:17:20  Respect and Trust are synonyms to a long-lasting relationship
‍00:18:50 Don’t fall in love with your product